Sam’s affinity for boating came naturally while growing up on a lake in rural Florida. As an avid skier/wake boarder, he also worked in a dive shop for years through high school and early college. He fell in love with both motorcycles and bicycles through college and beyond, and continues to partake in all aspects of each of these passions. More importantly, he shares all of these passions with his wife and kid, frequently taking his daughter to school in a Ural Sidecar.
Sam does his best to balance these passions of family and fun with a significant travel schedule, delivering keynote speeches and workshops to retailers throughout the country in all three arenas of marine, powersports, and the bicycle industries. As well as moderating 20-Clubs, Sam is also a lead trainer with the General Manager and Sales Managers Management Training Academies.
Tony Gonzalez is a Colorado native who loves being outdoors. When he is not working he can be found with his wife Amy and his two sons, Cruz and Diego. The family partakes in camping, bicycling, dirt biking as well as snowshoeing, skiing, and snowmobiling. Tony is a dedicated family man and puts everything else second.
Gonzalez began his career in the motorcycle industry when he was hired by Ed Lemco in 2004. A true student of the industry, he quickly became a sales trainer and a moderator. Gonzalez has a keen model to motivate his clients and is considered one of the best 20-Club moderators in the industry. Tony believes that his greatest accomplishment was recreating the environment that put the motorcycle dealer first again. He is passionate about being a dealers advocate and firmly believes that his dealers are his family, not his clients.
Director of Business Development & Marketing Email
Director of Business Development & Marketing
Neil Pascale is the Director of Marketing and Business Development for Garage Composites. He provides marketing training to GC clients through online groups, industry events and in-store training. Neil formerly worked with the powersports industry's largest web solutions service provider and has written marketing solutions columns for industry magazines. He lives in the Twin Cities with his wife, Lysa, and two kids.
Director of In-Dealership Training Email
Director of In-Dealership Training
Steve Dodds spent his youth riding motorcycles with his dad outside Cape Town, South Africa. His friend and fellow rider Rob knew this and scored him an interview with his boss at Team Powersports in Garner, N.C., in 1995. When he wasn’t playing paintball (and winning a national championship along the way), he was working his way up through multiple positions in dealerships, including being F&I manager and GSM. He’s been in consulting since 2006 and has visited dealerships in nearly every state, as well as in Canada. In his off time, he likes to spend time with his wife, four kids, hairless cat and lizard; keep up with MotoGP and Formula One and rugby (go Springboks!), and travel.
Director of Dealer Development Email
Manager of Dealership Services Email
Manager of Dealership Services
Sharon Sorrell – your go to person for anything dealership related – meetings, composites, bookkeeping. Sharon started with Ed Lemco in 1996 as the receptionist and traffic log coordinator. Faxing traffic log reports every week used to take one full day! When the opportunity to work on composites came up; she jumped on it. She helped migrate members from hand written and faxed data entry to uploading the data. Sharon really enjoys talking with members about their numbers. On her time off she likes to go for walks and spend time bicycling and hiking with her husband, Nathan. She also loves animals.
Manager of Management Training Academies Email
Manager of Management Training Academies
I live in Denver, Colorado with my beautiful wife Mary and handsome hunting dog Tonka. My love for motorcycles came at an early age dirt biking at 10 years old. My passion for motorcycles continued to grow from there, taking me on three 1,000 mile trips over Baja, dozens of snowmobile excursions in the Colorado back county and my first Harley Street Bob at 21. Mary, Tonka and I enjoy everything in the outdoors. My primary focus is dealership training with an emphasis on process and leadership. I enjoy getting the most out of our dealers and processes to ultimately provide the tools in maintaining relationships for life.
As a native New Orleanian, Max Materne has operated his family dealership with brother Zach since 2002. With an extreme focus on after-sales management, he brings a new outlook on the age-old “back of house.” Back at home he's kept sane by his wife Sarah and daughter Seiler while he spends his remaining time building car and motorcycle projects such as: “The Carra Scrambler”, “Bienville Studios Magnolia Special”, “Stinkin'Lincoln Bonneville Land Speed Car” and a most recent STI powered '76 Porsche 912E built for La Carrera Panamericana.
Lee Van Zeeland
Lee Van Zeeland
I am a second Generation Powersports dealership owner with over 40 years of Powersports Dealership experience. I've been married to my amazing wife for 40 years who gets all the credit for raising our 3 fantastic children. We are in the 7th year of a 10 year succession plan transferring ownership of our dealership to my 2 sons and daughter. Not only am I passionate about the powersports industry I am passionate about the Sport. I love Motorcycling, ATVing and Snowmobiling.I am looking forward to many more years of moderating 20 clubs with the Garage Composites team.
With over 20 years in the Powersports/Marine and RV Industry, D.J. Stringer has experienced the success that comes with simple dedication to a structured Sales and F&I process proven to work in the real-world day-to-day dealership environment regardless of the Brand or the size of the store. D.J. has held every position from porter to Dealer Operator, and almost every one of them in-between, but one of his favorite positions is that of dealer educator(or what some people call a “trainer/consultant”). D.J. now spends most of his time in Dealerships, but when he has some free time, you’ll find him out diving off his boat in South Florida, or floating in Lake Travis near Austin, TX.
Abigail, Cruz, and Diego
Future Moderators View Bio
Abigail, Cruz, and Diego
In the future, motorcycle dealers around the world will continue to fear the triad that is the Dantzler/Gonzalez combo. Meet our spawn. Garage Composites…Are You Ready?
Garage Composites was founded on the principle of "show me your numbers and I will show your behaviors." Our 20 Clubs are centered wholly around our progressive, buildable, and seamless composite that is simple to upload your numbers to.
© 2019 Garage Composites / All Rights Reserved
Trademarks and brands are the property of their respective owners.