“Being in the Powersports Industry for 14 years, I have always considered myself to be a somewhat successful operator. I mean, I had a great staff, a great facility, and great products to sell. However, I was not open to sharing my secrets and success with others, with regrets that they may become better than myself. After many years and maxing out my ability, I figured it was time to invest in a 20-Club, so I did. The first group I joined didn’t help me move the needle in any way and had no accountability and was more like day camp for adults. So at the advice of a fellow dealer I was asked to take a look at Garage Composites to see if they had the aggressive and current business outlook that I was seeking. To say the least, It was like strapping myself to a Rocket!
Garage Composites truly shows you SEVERAL loss profit opportunities within your dealership that maybe you as a day-to-day GM or owner don’t see. They also show you HOW to fix it. At my first meeting I was shown that my profit margins were too low in certain areas, my expenses and advertising budget was too high, but at the same time my service department was top notch and the percentages were in line. They told me that if I wanted to be “accepted” into this particular group that I would have to make these changes AND show proof of such a change by the next meeting 4 months later. I returned to my dealership and had a meeting with my staff and explained the demands of the group. I also told them that these changes were 100% a condition of their employment and that these changes were starting NOW. Immediately we went from $1400 per deal to $2100 per deal in Sales and Finance. I cut wasted expenses, hired a parts guy, and two more sales people at the encouragement of my group, and yes OVERNIGHT my numbers went through the roof! My dealership had FIVE record months in a row. In 2016 we still did the same dollar amount in sales but at 6% net profit instead of 2.4% from the previous years.
Put your ego aside, invest in the fact that joining a 20 group like Garage Composites is a must. What makes you think that you are better than everyone else? Don’t you think that sitting in a meeting for a couple days, three times a year, comparing your dealership and ideas with others is going to make a difference? Aren’t you ready and open to learning from others and being held accountable to raise the bar with in your own dealership? After all , its only money…”